BINA NUSANTARA

Amalia E. Maulana, Ph.D

EDUCATION

• PhD from the School of Marketing, University of New South Wales, Australia in 2006,
• MBA was earned from IPMI/Monash Mt.Eliza Business School in 1995,
• University of Indonesia, 2000-2006, Strategic Marketing, Doctoral Degree

ACADEMIC POSITION

• Faculty Member

PROFESSIONAL & CORPORATE EXPERIENCE

• PT Unilever Indonesia (Tea products: Sari Wangi),
• Insight Asia Market Research, Jakarta,
• PT Reckitt & Colman Indonesia (antiseptics, household care products: Dettol, Harpic, Brasso, Lysol),
• PT Friesche Vlag Indonesia (Dairy-based products: Frisian Flag or Susu Bendera),
• PT Nutricia Indonesia (Infant formulas, baby food products: Nutrilon, Crème Nutricia, Protifar)
• ETNOMARK Ethnography Marketing Solutions: Founder and Managing Director
• Nardie Management Consultant , Jakarta: Senior Consultant
• Virtual Consulting , Jakarta: Senior Online Research and Integrated Marketing communication/IMC Consultant

PUBLICATION

• Academic Publication
  
  
  • Maulana, A.E . And Eckhardt, G.M. 2007. “Just Friends, Good Acquaintances or Soul mates? An Exploration of Website Connectedness”. Journal of Qualitative Market Research, Vol 10, (3): 227 – 242.
  • Maulana, A . and Eckhardt, G. 2006. “Just Friends, Good Acquaintances or Soul Mates? An Exploration of Website Connectedness”, Proceedings of Association of Consumer Research, Asia Pacific Conference, Sydney, Australia.
  • Maulana, A ., Craig-Lees, M. and Harris, J. 2005. “Attitude Towards Non-Transactional Website”, Proceedings of Society for Marketing Advances Conferences 2005, Texas, US.
  • Craig-Lees, M., Harris, J. and Maulana, A. 2005. “A Proposed Website Context Typology”, Proceedings of ANZMAC Conference 2005, Perth, Australia.
  • Maulana, A ., Craig-Lees, M., and Harris, J. 2005. “Sikap Pengunjung Website Non-Transaksi: Studi di www.telkomsel.com dan www.republika.co.id “, Management Journal of Prasetya Mulya, X (1).
  • Maulana, A . and Craig-Lees, M. 2003, “Repeat Purchase Theory and Website Revisitation Frameworks,” Proceedings of ANZMAC Conference 2003, Adelaide Australia.
  • Maulana, A ., 2002, “Consumer Misconceptions of FMCGs Brand-sites: An Exploratory Study Using Virtual Focus Groups”, Proceedings of ANZMAC Conference 2002, Melbourne Australia.
  • Craig-Lees, M., and Maulana, A. 2002,“Making Sense of McLuhan”, Proceedings of ANZMAC Conference, 2002, Melbourne, Australia.
  • Maulana, A . and Craig-Lees, M. 2001, “FMCGs Brand-site Visitation”, Bridging Marketing Theory and Practice: Proceedings of ANZMAC Conference 2001, Auckland New Zealand.
• Popular Publications – Column/Articles:
  
  
  • Tantangan Rebranding (Bisnis Indonesia, 2008)
  • Perlukah Branding untuk B2B? (Bisnis Indonesia, 2008)
  • Siapa Pegang Kendali Wikipedia (SWA, 2008)
  • Pembentukan SDM Kreatif dan Mandiri Sejak Dini (Majalah Human Capital, 2008)
  • Team-Based Ethnography: Solusi Konflik Antar Divisi (Bisnis Indonesia, 2008)
  • The End of the Line: Mengakhiri istilah ATL vs BTL (Bisnis Indonesia, 2008)
  • Marketing Communication Audit (Bisnis Indonesia, 2008)
  • Branding dan Implikasinya (Warta JWC, Binus, 2007)
  • AA Gym: The Inevitable Brand Repositioning (Warta Ekonomi, 2007)
  • Consumer Generated Media: Peluang atau Ancaman (SWA, 2007)
  • Website dan Bisnis Waralaba (Bisnis Indonesia, 2007)
  • Meningkatkan Kredibilitas Situs Brand/Korporat (Koran Internet Marketing, 2007)
  • Mengapa Harus Ethnography? (MIX, 2007)
  • Belajar dari Pengalaman Starbucks (Bisnis.com, 2007)
  • The I-BRAND: Sebuah Dimensi Personal Branding (Majalah Eksekutif, 2007)
  • Dicari: Consumer Generated Media Manager (Bisnis.com, 2007)
  • Rekonstruksi Nilai dan Reverse Positioning (SWA, 2007)
  • Digital Beat: Toko Musik Digital – Ethnography in practice (MIX, 2007)
  • Daycare: Bisnis Masa Depan – Ethnography in practice (MIX, 2007)
  • Bersinar di Kolam Sendir (Bisnis Indonesia, 2007)
  • Peranan Public Relation dalam Brand Building (Majalah Eksekutif, 2007)
  • Blog Korporat: Keputusan Dilematis (SWA, 2006)
  • Riset untuk Entrepreneur (Wirausaha & Keuangan, 2006)
  • How Blue is Your Ocean (MIX, 2006)
  • Consumer Experience (MIX, 2006)
  • Pentingnya Sebuah Nama (Wirausaha& Keuangan, 2006)
  • Review terhadap Iklan BUMN (Cakram, 2006)
  • Reksadana dan Rehabilitasi Produk (Investor, 2006)
  • Insights via Ethnography (SWA, 2006)