BINA NUSANTARA

Asnan Furinto, Ph.D

EDUCATION
• PhD in Marketing, Graduate School of Management with Cum Laude ,University of Indonesia, 2009
• Australia Master of Business Administration (MBA) in Marketing, Monash Mt. Eliza Business School, Melbourne, 2000
• Bachelor of Engineering (Mechanical). Technology Bandung Institute of Technology (ITB) 1996
ACADEMIC POSITIONS
• Head, School of Marketing
• Head, Center for Research in Marketing Excellence (CRiME)
• Chairman, Academic Team of Doctorate Program in Management

RESEARCH AREA
Customer Relationship Management, Innovation and Technology in Marketing, Marketing Measurement

PUBLICATIONS
"Designing Competitive Loyalty Programs: How Types of Program Affect Customer Equity". 2009 Journal of Targeting, Measurement, and Analysis for Marketing (Vol.17, no. 4)
"Pengaruh NFC dan Taktik Penjualan terhadap Persepsi Hasil Tawar Menawar". 2008 Media Riset Bisnis dan Manajemen (Vol 8. no.1)
"Pemodelan Nilai Jangka Panjang Pelanggan dalam Manajemen Hubungan Pelanggan". 2008 Jurnal Ekonomi (Vol.13. no.1)
"The Role of CLV in Dynamic Retention Strategy". 2008 Jurnal Ekonomi (Vol. 13 no.2)
"Book: Marketing Reloaded (2009)", co author. Publisher: Salemba Empat. ISBN No. 978-979-061-063-7