BINA NUSANTARA

Robert AB Butarbutar, SE, MM.

EDUCATION

• Undergraduate Degree at Economic Faculty, Padjadjaran University
  Major: Marketing Management,  2002

• Master degree at Master of Management, Indonesia University (MM-UI)
  Major: Marketing Management, 2006

ACADEMIC POSITIONS

• Head of BINUS Case Center , R&D Division, BINUS BUSINESS SCHOOL

RESEARCH AREA

• Consumer insight, brand management, marketing communication, service marketing.

PUBLICATIONS

Books:

• Alamsjah, Firdaus A., Loeis, Minaldi., Sadeli, Jimmy., Butarbutar, Robert A.B. (2010). Indonesian Business Cases: From Innovation to Financial Excellence. Jakarta: Salemba4.

Articles / Case Study / Journals:

• Robert A.B. (2008). A Case research of full-service and low cost carrier strategy in Indonesia airline industry. Jurnal Perkotaaan, Atmajaya University.
• Robert A.B. (2007). Sosro: The King Of Indonesian Tea Drink. BINUS Case Center.
• Robert AB. (2007). Starbucks Indonesia : Back and Forth in Customer's Perception. BINUS Case Center.
• Robert A.B. (2007). Yamaha Mio : When Motorcycle Has a Gender, BINUS Case Center.
• Robert A.B. (2008). Massiv Accu : Break Through The Myth, BINUS Case Center.
• Robert A.B. (2008). JCO: It's not only a Donuts. BINUS Case Center.
• Robert A.B. & Uci Sulandari. (2008). Partnership Program and Environment Program of PT. Angkasa Pura 1. BINUS Case Center
• Robert A.B. & Radinka Priya. (2009). Greenfield: Goes International or goes local?. BINUS Case Center.
• Robert A.B. (2009). Philip Morris’s Acquisition of Sampoerna : Change, Adopt or Blend Corporate Cultures?. BINUS Case Center.
• Robert A.B. (2009). Indocement: Fighting for Indocement’s Way. BINUS Case Center.
• Robert A.B. & Stievan K.H. (2009). Sour Sally: A Brand from The Heart. BINUS Case Center.
• Robert A.B. & Jeffry R. Tabalujan. (2009). 99 RANCH MARKET : Pursuing Premium Supermarket. BINUS Case Center.