It is a Master of Management (MM) program designed for fresh graduates (Sarjana S1 or equivalent) and those with limited professional working experience. Specifically, the program complements the previous undergraduate competency of students with an emphasis on the mastery of general management knowledge and skills in innovation and entrepreneurship, to equip students to either start their own business or become an "intrapreneur" in established firms. Unlike other MM programs, Information Technology is strongly emphasized and linked to various subjects in the curriculum.